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Motion Graphic
Pulsed with bold, colorful movement. Visual rhythm aligned with the pace and energy of the models, immersing the audience in an atmosphere that was raw, rebellious, and electric. Design language combined vibrant palettes with gritty textures, reinforcing both underground energy and bold personality.
Promotional Material
Created flyers and posters that leaned into the loud, subversive aesthetic. Visuals used bold typography, high-contrast color, and urban grit, establishing a raw, unapologetic identity. Extension of the show’s atmosphere, building hype ahead of the event and leaving attendees with tangible brand touchpoints.
Impact
The project successfully transformed the Fox Theatre runway into a multisensory fashion experience. Through motion graphics that energized the stage and promotional print material that amplified the rebellious spirit, the design direction brought cohesion, authenticity, and a defiantly unconventional identity to the show. The result was a fashion event that felt not just like a showcase, but a cultural statement.