BREVITT LIVINGSTON

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Primary Lettermark





    



1. Simplification of a classic globe.

2. Cutting the globe at the tropics.

3. Positive space manipulation to create an abstract M and C, separated by a dot.



Designed for consistent use to build strong recognition in early brand phases.










minimum brand area

brand safe area


Secondary & Tertiary Marks






Secondary version of the Mondo Lettermark. Variant resembles a speaker horn, tying into the event/music theme.

Used strictly as a decorative graphic element, not a standalone identifier.







minimum brand area

brand safe area


Tertiary version of the Mondo Lettermark. It should also only be used as decorative element and not as a stand-alone lettermark.

Typography





Ocean Sans Std Semibold Extended selected for its resemblance to fashion logotypes.

All lowercase treatment reinforces inclusivity, accessibility, and modern elegance.






minimum brand area

brand safe area


Lockups




Vertical and horizontal lockups created for flexibility across mediums and formats.

Clear minimum brand areas and safe zones defined to maintain consistency.


Colors



Print






Impact

The resulting identity positioned mondo.club as a global, fashion-forward event brand that balances exclusivity with inclusivity. The design system allows for playful graphic expressions while maintaining a strong, consistent core identity.