Merchandise: The Drunken Cat Reimagined

Recast the mascot as a female version lounging in a bubble bath, confronting the viewer with playful defiance.

Integrated the texture of the printed material into the illustration, making the cat appear to sink into the surface itself.

Result: a design that felt simultaneously humorous, provocative, and unmistakably Pubkey.

Event Identity: BASSLOAD

Created a superhero character that embodied energy through visual cues: solar panel wrist guards, a hard hat, wind turbines, and electric cables.

Developed customized typography with raw, kinetic motion to reinforce the theme.

Result: a dynamic, comic-inspired identity that captured the event’s playful yet charged atmosphere.

Impact

The work reinforced Pubkey’s reputation as a cultural hub where rebellion meets community. The merchandise design extended the mythology of the brand’s mascot in a bold, subversive way, while the event identity proved that even technical themes can be transformed into engaging, accessible experiences. Together, the projects showcased how Pubkey thrives on visuals that are at once provocative, humorous, and deeply connected to its community.