BREVITT LIVINGSTON

HugYourFriends
Brand Direction + Campaign Design

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Primary Lettermark


    

Embodies the intersection of warmth and street grit.
Designed as familiar yet bold, symbolizing connection and community.
Serves as an emblem of togetherness influenced by the city’s energy.

Typography









Gotham Bold chosen as the primary logotype for its clean, geometric forms that balance confidence with accessibility.
The bold weight conveys raw urban edge, while the structure ensures a sense of approachability and warmth.

Lockups





Two lockup options developed to allow for flexible brand application across apparel, posters, and campaigns.

Supporting Graphics




Graphic 1










Graphic 2



Graphic 3












Colors


Print



Visual narrative Spring '25 collection drop




Campaign Collateral