Mondo.Club01 Singapore

Brand Identity

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Primary Lettermark

Designed for consistent use to build strong recognition in early brand phases.

1. Simplification of a classic globe.

2. Cutting the globe at the tropics.

3. Positive space manipulation to create an abstract M and C, separated by a dot.

Secondary & Tertiary Marks

Secondary version of the Mondo Lettermark. Variant resembles a speaker horn, tying into the event/music theme.

Used strictly as a decorative graphic element, not a standalone identifier.

Tertiary version of the Mondo Lettermark. It should also only be used as decorative element and not as a stand-alone lettermark.

Typography

Ocean Sans Std Semibold Extended selected for its resemblance to fashion logotypes.

All lowercase treatment reinforces inclusivity, accessibility, and modern elegance.

Lockups

Vertical and horizontal lockups created for flexibility across mediums and formats.

Clear minimum brand areas and safe zones defined to maintain consistency.

Colors

Print

The resulting identity positioned mondo.club as a global, fashion-forward event brand that balances exclusivity with inclusivity. The design system allows for playful graphic expressions while maintaining a strong, consistent core identity.